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Our Directors write:
"Architecture style
and design has been a factor in our lives since the ancient
times and although, for the most of the times, it has been
focused and used to promote cultures and social standings,
it was also used to present ones superior power upon others
intimidating them into submission.
In modern times,
although the ancient principles have not changed much since
then, Architecture style and design has been used more often
than anything else towards achieving financial superiority
and success!
At Britsma,
our
design professionals look at
Architecture style and design,
among others, in achieving an on target end success in our
Clients' ventures, regardless of their size and type. But
still, we believe that Architecture design excellence is not
enough for that financial success. That is why, in addition
to trying to achieve Architecture excellence in our projects,
we constantly thrive in creating a facility design environment
that will appeal to tomorrow's discriminating targeted consumer
market, without forgetting of the same today, and while, all
our Clients' necessary courtesies and services have been incorporated
into our final design execution! To our design group, our
Clients' end success is taken seriously and it is highly regarded
as our strength in our business and to our personal satisfaction
that, at the end of the day we have done a
good job for our Clients."
Alan Stephenson
Design Director at Britsma™
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Daring
to be different®;
from the outset of a project, we achieve our Clients &
their investors targeted goals by working closely with their
teams and getting a clear understanding of their targeted
goals, their targeted market and their current or expected
brand identity!
In
developing a design theme and the desired facility 'culture',
our design direction and execution
includes among others, our four trademarked techniques of:
Practical
Design Innovation®; in
every facility we design, we use
the appropriate creative and practical design direction needed
to achieving balance, symmetry &
Chi.
Manipulation
of Attention®; using
the appropriate space planning approach,
we work out on each project a design plan that will promote
best our
Clients' products and services, creating a traffic flow that
"directs customers to the most profitable
departments". (John Jensen, CEO, Jensen
Jewelers, ID)
Manipulation
of the Mind®; we incorporate an appropriate
store design style, architecture, furnishings, finishes, visuals
and in-case display merchandising presentations,
that "keeps customers constant interest
& attention to the displays".(Jack
Bowen, CEO, Fox Jewelry, MI)
Manipulation
of the Eyes®; appropriate lighting design, selection
of light fixtures and light bulbs that will compliment and
enhance the items displayed in the merchandising
areas maximizing customers' attention to the displayed products
"helping them to realize the value
they are getting for their money, closing sales easier."
(Rick Grimes, President, Henricks Jewelers,
FL)
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