BRITSMA-Retail success by Design
BRITSMA-Retail success by Design
BRITSMA-Retail success by Design
BRITSMA-Retail success by Design
BRITSMA-Retail success by Design
BRITSMA-Retail success by Design
BRITSMA-Retail success by Design

To our group of design professionals, design sensitivity is the key to establishing a facility design environment that will appeal to tomorrow’s discriminating targeted consumer market, without forgeting of the same today! This how our Clients’ investment in their retail store ventures benefit from our thoughtfulness & practical realistic approach in our work!

David Bergsonchild
Creative Design Director at Brïtsma™

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Retail success by Design

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Retail success by Design

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STORE DESIGN: The Marketing Tool

What's a good way to outsmart the competition and increase store traffic and store sales?
Good store design. It's a crucial factor in the success of any jewelry business.


FALL FASHION

PANTONE® FASHION COLOR REPORT

This season, cooler and softer color choices with subtle warm tones follow a minimalistic en plein air theme, taking a cue from nature. Here is how the new colors are described by Ms. Leatrice Eiseman, Executive Director, Pantone Color Institute:

 

Fall 2015: An Evolving Color Landscape
This season displays an umbrella of accord that weaves earthy neutrals with a range of bold color statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.
17-0627 Dried Herb
16-0110 Desert Sage
18-4214 Stormy Weather
16-1144 Oak Buff
18-1438 Marsala
18-4726 Biscay Bay
19-4326 Reflecting Pond
15-1340 Cadmium Orange
16-2215 Cashmere Rose
17-3628 Amethyst Orchid
Lee Eiseman talks Fall 2015

" Juxtaposition of color from opposite sides of the spectrum emphasizes poise and confidence on the runway. The Fall 2015 palette is rooted in multi-faceted, androgynous colors that can be worn to portray effortless sophistication across men’s and women’s fashion; it is the first time we are seeing a truly unisex color palette. "

Leatrice Eiseman Executive Director, Pantone Color Institute®

This season displays an umbrella of accord that weaves earthy neutrals with a range of bold color statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural. The colors are evocative of a love for nature and a timeless appreciation for warmth and security, which are conveyed through naturally inspired colors that remind us of things that are real and protective.

This Fall, designers’ pay homage to progressive moments in American history – from the seductive ‘20s to the bohemian hippie and modernists of the ‘60s and ‘70s – while stringing together an affection for colors and styling that are innately easy to wear by both men and women.

"Juxtaposition of color from opposite sides of the spectrum emphasizes poise and confidence on the runway,” said Leatrice Eiseman, executive director of the Pantone Color Institute. "The Fall 2015 palette is rooted in multi-faceted, androgynous colors that can be worn to portray effortless sophistication across men’s and women’s fashion; it is the first time we are seeing a truly unisex color palette."


WOMEN’S AND MEN’S PALETTES

There is one major distinction in the colors this season: A grand shift towards an evolving color palette that is not reliant on color distinctions typically assigned to each gender. This Fall, designers look to sartorial styling and fabrics to define both a masculine and feminine interpretation of hues and color combinations.

The importance of neutrals continues to evolve with Desert Sage, a cool and soothing greenish-gray that serves as the ideal neutral across the Fall 2015 palette. Timeless and unobtrusive, yet powerful enough to make a statement on its own, Desert Sage speaks to the feeling of naturally inspired colors that remind us of things that are real and not invented.

Reminiscent of the sky on a gray, overcast day, Stormy Weather is dependable, cool and above all, constant. Implying quality and luxury, it is a powerful blue-gray that is strong, protective and enduring. Just as the sun comes out after stormy weather to bring us cheer and a glimmer of hope, Oak Buff is a mellow, comforting and warming shade that brings good feelings. One of nature’s many illustrious shades, the golden-yellow Oak Buff acts to nurture and comfort. Combine Desert Sage, Stormy Weather and Oak Buff for a look inspired by the flora and fauna of Fall.

An olive green once thought of as strictly safari or military, Dried Herb is elevated this season to be sophisticated and chic. Closely related to nature, Dried Herb is an organic shade redolent of nature’s earthy fragrances. Interesting on its own and a wonderful contrast to other hues, Marsala is a winey red-brown that adds finesse and savoir faire to the palette. Rich and robust, Marsala incorporates the warmth and richness of a tastefully fulfilling meal, while its grounding red-brown roots point to a sophisticated, natural earthiness. A lush and elegant teal, Biscay Bay splashes up against more heated tones with its cool touch, combining the serene qualities of blue with the invigorating aspects of green. This cool and confident tone inspires thoughts of soothing tropical waters, transporting us to a place that is pleasant and inviting.

A nod to the ‘60s and ‘70s, Cadmium Orange evokes a sentiment of optimism, fun and fantasy. Both playful and sophisticated in its appeal, Cadmium Orange is a warm, welcoming and subtly dramatic hue that is striking enough to stand on its own or act as a bold contrast. A play on the ‘60s with a twist of today, luxurious Cashmere Rose is a tactile and soft pink hue that renders exactly what it promises. Cultivated in its richness, Cashmere Rose displays a gently persuasive and composed pink that is more upscale than downtown. Both men and women can weave Cadmium Orange and Cashmere Rose with Desert Sage for a bold mix of bright, earthy inspiration.

Thoughtful, contemplative and composed, Reflecting Pond is a cooling blue that adds dimension and intrigue to the Top 10. Conveying a message of credibility, Reflecting Pond is a serious shade that speaks to the need for stability and security. Indicative of our affection for color, Amethyst Orchid is the jewel in the crown of the Fall 2015 palette. Intriguing, vibrant and somewhat sensual, this enigmatic shade is an extraordinary hue that is unique, bold, creative and exciting.

In addition to traditional clothing and styling, Fall 2015 colors are an effortless fit for beauty. Layer Cadmium Orange, Cashmere Rose and Amethyst Orchid for an exotic eye shadow look, or Desert Sage and Oak Buff for a softer, more natural appearance. Add Dried Herb to nearly any combination for a bit more depth and interest. Biscay Bay provides a sprinkle of coolness to warm undertones or adds a harmonizing and subtle touch to neutrals such as Desert Sage and Dried Herb. Highlight natural tones with a soft and subtle splash of playful Cashmere Rose and introduce sophisticated Marsala for an appealing and enticing vibe.

For more than 20 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. This report previews the most prominent hues for Fall 2015.
The top ten colors for men’s and women’s fashion for Fall 2015 are:

PANTONE 18-4214 Stormy Weather
PANTONE 16-1144 Oak Buff
PANTONE 17-0627 Dried Herb
PANTONE 18-1438 Marsala
PANTONE 18-4726 Biscay Bay
PANTONE 15-1340 Cadmium Orange
PANTONE 16-2215 Cashmere Rose
PANTONE 16-0110 Desert Sage
PANTONE 19-4326 Reflecting Pond
PANTONE 17-3628 Amethyst Orchid

More details at: http://www.pantone.com/pages/fcr/?season=fall&year=2015&pid=11#oak-buff


REVERSE DISTRIBUTION

"ARE YOU FIGHTING TO GET INTO NEW STORE LOCATIONS AND
AT THE SAME TIME, BATTLING FOR PRIME SHELF SPACE?
"

Here's an inside tip about how to turn the tables in the battle for shelf space in retail outlets. It's called "reverse distribution."
"Reverse distribution" is a name we've coined to describe the phenomenon in which customer demand results in stores calling you to order your product for their shelves.
      Let me share this story from one of our clients, Stephen Grubb, President of a food manufacturing company. He said: "The media exposure you got for us resulted in kind of a reverse distribution process. In other words, instead of waiting for stores to carry our product, this publicity campaign created such demand that stores are calling us to order our products -- just to satisfy their customers!
      "In one of the cities we went to, Fred Meyers and Safeway got bombarded with calls. In fact, we had originally been scheduled to start shipping product to Fred Meyers sometime in September. But, they got so inundated with phone calls as a result of our radio and television appearances, they called me to request early shipment and to ask what we had done to make their phones ring off the hook!
"
      Reverse distribution can create a win-win relationship with retail outlets. Sound simple? With a well-orchestrated publicity campaign, utilizing the power of third party endorsements from media, it can be.
      Let me use talk radio as an example since you may already be familiar with its value as a marketing tool. You're probably aware that recent ARBITRON reports show that news/talk stations consistently rank firsts in market share among persons 18 and older.
      And based on a demographic survey published in Talkers (a talk radio industry newsletter) concerning the talk radio listener, "...talk radio listeners are diverse, mature, educated, attentive, active, and affluent..."
      That's why talk radio is such a dominant marketing tool, and why being featured as a guest is a leading way for you to market your products to a targeted audience.
      And as to the quality of our service, here's what Lydia Robertson, President of Health Pharm USA has to say, "Each booking was handled so professionally and the coordination between us has been so effortless that I can truly say we count our expenditures with Event Management Services as some of our best investments."
      In case you don't know us well, we're specialists in arranging guest appearances on radio and TV for our clients. With over a decade of working with the media, we're successful in booking a high quantity and quality of interviews because we understand the media's needs and only provide them with interesting topics and reliable guests who know how to capture their audience.
      Using publicity as a marketing tool, you can drive customers into their local stores to request your products. So, if you're interested in finding out how this PR strategy might apply to you, give us a call or send us an email.
      And, best of all, our fees are not based on a monthly retainer (as is standard in our industry) instead they're based on performance and projects!
Marsha Friedman
Event Management Services

OUR BUSINESS IS RETAIL PLANNING AND DESIGN. OUR STRENGTH IS THE SUCCESS OF OUR WORK.©

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