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OUR TEAM
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OUR STORY
Britsma™ Design
Group is
a consultancy and design firm
with over 30 years experience in over 40 US States, Canada,
Mexico, UK and over 20 other countries worldwide. We specialize
in the planning & design of jewelry
stores,
fashion stores,
hotels, spa. clubs, restaurants,
malls, commercial facilities
and supermarkets.
Regardless
of the size and budget of a Client's project assignment we
give them the same attention. Our projects are lead from their
outset by a Design Director who works with a selected designers
team experienced in the Client's project's particular specialty.
During the process of our work and
services, we work closely with our Clients, their team,
their vendors and all other professionals they may bring into
their project in an effort to ensure that everyone's information
input is received, carefully studied, analyzed, ideas exchanged
in a positive and constructive way and considered accordingly
in the design preparations and execution of our projects.
From a project's
outset leading to its completion and grand opening, we keep
our Clients constantly informed while we remain
accountable and responsible to them and
their financial investment into their project venture.
During the
execution of our work, we remain focused on the targets as
set by our team and our Clients, architectural excellence
and perfection to detail, while we make sure that all aspects
for best marketability, maximum exposure and best retail sales
are present in our project.
Overall, we
make every effort so we can accomplish a project facility
design that will have
balance, symmetry and Chi, while we closely monitor its construction
ensuring its completion on target, on time and on
budget!
In
creating a brand for our Clients, our store
design direction and execution includes our trademarked
techniques of:
Practical Design Innovation®; in
every facility we design, we
use the appropriate creative and practical design direction
needed to achieving balance, symmetry
& Chi.
Manipulation of Attention®; using
the appropriate space planning
approach, we work out on each project a design plan that will
promote best our Clients' products and services, creating
a traffic flow that "directs customers
to the most profitable departments".
(John Jensen, Jensen Jewelers, ID)
Manipulation
of the Mind®; we incorporate an appropriate
store design style, architecture, furnishings, finishes, visuals
and in-case display merchandising presentations,
that "keeps customers constant interest
& attention to the displays".
(Jack Bowen, CEO, Fox Jewelry, MI)
Manipulation
of the Eyes®; appropriate lighting design,
selection of light fixtures and light bulbs that will compliment
and enhance the items displayed in the merchandising
areas maximizing customers attention to the displayed products
"helping them to realize the value
they are getting for their money, closing sales easier."
(Rick Grimes, Henricks Jewelers, FL)
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AREAS OF EXPERIENCE
Jewelry Stores
Exhibition Salons
Museums
Duty Free Boutiques
Fashion Boutiques
Department Stores
Cosmetics Boutiques
Confectionery Stores
Kiosks
Pharmacies
Liquor Stores
Showrooms + Exhibitions
Restaurants
Diners + Clubs + Lounges
Café + Coffee/Tea Houses
Clubs + Discotheques
Resort Hotels
Spas
Fruit Markets
Supermarkets
Grocery Stores
Fast Food Stores
Strip Malls
Food Courts
Power Centers
Shopping Centers
Movie Theaters
Entertainment Centers
Community Centers
Daycare Facilities for Children
Daycare Facilities for Seniors
Retirement Homes
Nursing Homes
Wellness Facilities
Geriatric Care Facilities
Hospitals
Medical Clinics
Banks
Business Centers
Office Environments
Convention Centers
Bus Terminals
Train Terminals
Car Dealerships
Airport Terminals
Golf Clubs Facilities
Yacht Clubs + Marinas
Gus Service Stations
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